Unity U-turns on controversial runtime fee and begs forgiveness

Unity U-turns on controversial runtime fee and begs forgiveness

Unity Software has made an abrupt reversal on its controversial pricing strategy Unity U-turns on controversial runtime fee and begs forgiveness, which had garnered near-universal criticism from users of its cross-platform game engine. The announcement of these changes just last week ignited a firestorm of backlash within the gaming community. Unity’s initial plan, including a “runtime fee” linked to game revenue, drew ire for its perceived disconnect from the needs of independent developers.

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Unity U-turns on controversial runtime fee and begs forgiveness

However, less than two weeks after its introduction, Unity has all but rescinded the runtime fee policy, with its leadership acknowledging their mistake. Unity Create head Marc Whitten issued a heartfelt apology, expressing regret for not consulting users and vowing to incorporate their feedback in future decisions.

Under the revised terms, there will be no runtime fee for games developed with the current Unity version. Fees will only apply to developers adopting the latest version in 2024. Unity Personal remains free, and the revenue threshold for mandatory upgrades has been raised to $200,000. For those surpassing $1 million in revenue, the choice between a per-user fee or a 2.5% revenue share is available.

While these changes address most concerns, Unity’s handling of the situation has left a mark on the community. Developers remain vigilant, wary of potential future actions that could erode trust. The incident has prompted some to consider alternatives rather than risk further policy alterations by the company.

For more information, please visit the official Unity Software blog here.